Giving Your Home the ‘Cupcake Factor’
By bakkenareahomes-chime-me March 02, 2020
In this second installment of my seven-part series on selling your home, I’ll discuss how to give your house the “cupcake factor” by staging it.


Last time, we talked about why pre-listing inspections are critical to marketing a home to sell quickly and for the most possible money. In part two today, I’ll talk about how important staging is to the seller’s marketing process.

Staging doesn’t have to emulate the shows you see on HGTV. On the outside of the home, it can be as simple as putting mulch in your flower beds, raking up leaves, or even planting a few shrubs and bushes to spruce up your yard.

Staging is all about what we can do to make the home look its best for the times that potential buyers walk through it.

On the inside of the home, one big thing you can do is declutter. Especially if you’ve lived there a long time, it’s likely that you’ve accumulated a lot of stuff that you don’t really need. In this case, staging can be as simple as boxing up your unneeded possessions sometime between now and when you plan to move into your new home. For around $80 to $100 a month, we can help you put those boxes into storage; that way, when we take photos of the home and during showings, buyers will be impressed with what they see.

The goal is to create in your buyers what we call the “cupcake factor”— at a child’s birthday party, there’s always one or two kids staring at the cupcakes, and one might even stick their fingers in it to claim it as their own. We want to create a similar emotion in the buyer who’ll pay the most for your home. Staging is just one way to create the cupcake factor.

Bear in mind that staging is not the same as interior design; it’s about what we can do to make the home look its best for the times that potential buyers walk through it. This is a big part of the process we’ll discuss in our pre-marketing consultation when you decide to sell with the Bakken Area Homes team.

If you’d like to learn more about how we can help you sell your home quickly and for top dollar, don’t hesitate to reach out to us. We’d be glad to discuss our strategies in more detail.

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Samantha Scott

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